How to rate: Read the user context first — understand who this person is, what they are building, and where they are in their session. Then rate each copy:
Ship it — This copy would make the user stop, read, and seriously consider the CTA. It connects their specific situation to the feature's value. You would ship this.
Close — The angle is right but the execution needs work. Maybe too wordy, slightly off-tone, or missing one detail that would make it land.
Miss — This would get dismissed without reading. Too generic, too salesy, wrong angle for this user's context, or feels gimmicky.
Feature: